Andrew Baptie has a sporting vision. In fact, he has several of them, all squabbling amongst themselves for attention as they cascade from his mouth. Specific words and phrases flicker to the forefront, emerging briefly from the battery of ideas before being superseded by another, more imminent, proposal.

Initially a little reticent, unfamiliar with circumstances surrounding him at the launch of his coaching development programme, the seal is soon broken and the 28-year-old eventually has his sermon quelled by the realisation that he is sitting on a chair in the middle of a tennis court with janitors agitating for his removal.

"I have a lot of ideas and I need to make sure they come out one by one and not all at the same time," Baptie confesses apologetically, noting several previous convictions for a similar offence.

With his words and sentences continually crashing into each other, leaving the listener attempting to decipher where one ends and another begins, a further crime - this time against punctuation - could also be alleged. "It's just that I'm so enthusiastic about sport and I guess I maybe like the sound of my own voice a bit much at times, but I think all coaches are like that."

The reason for the reception is his conception of the nascent Coach to Win programme, a partnership between several governing bodies aiming to instil a culture of excellence in Scottish coaches.

The innovative yet seemingly obvious premise behind it is that better quality coaches produce better quality athletes and it is one that the nation's sporting cognoscenti have adopted.

Judy Murray, Scotland's pre-eminent tennis trainer, and Frank Hadden, coach of the national rugby union side, were in attendance at the launch earlier this week and will be involved with the scheme, part funded by the Scottish Institute of Sport Foundation in their quest to breed a winning culture in a country too often content with glorious failure.

At Baptie's behest, an initial intake of seven coaches from a variety of sports in the Edinburgh area will be mentored, given the opportunity to travel abroad and study others, and offered mentality workshops, while developing their own skills and coaching philosophy. Yet this is no leading sports administrator calling the tune - the Fifer is merely a development officer with Coaching Edinburgh who pursued his idea through the requisite avenues with no little persistence until it reached fruition.

The catalyst was hearing Graham Watson, executive director of the Foundation, speak at the national sports development conference late last year. "He stood up and said they wanted innovative and exciting projects in Scotland but nobody went up to speak to him afterwards but me," Baptie explains.

"I thought look, this guy's here to help sport and we've got to take advantage'. I'd heard about the foundation but when he explained their ideas I realised it was perfect for me and really that was the starting point."

Since then, the former tennis coach has interviewed the candidates, created personal development plans for them and will continue to be what he calls the "facilitator" of the programme, all while continuing in his current role with Coaching Edinburgh. He may be uncomfortable in a shirt and tie at the launch, but wearing a superhero's cape would, he jokes, be fitting.

After studying chemistry at Edinburgh University and travelling for a year before working in finance - "I hadn't quite made that link that sport was what I wanted to be involved in" - he eventually became involved in his current role two years ago, joining an organisation who funded the development of coaches in the capital. The vision was among the plans, he confesses, but nobody seemed to know how to execute it.

"I suppose I came in fresh and gave it a bit more impetus," Baptie, a useful tennis player himself in his youth, admits. "I've come in at the perfect time and it's only really in the past few months we've had an idea to execute and receive money.

I just thought well, let's actually do something'. People talk about doing things all the time but not enough gets done.

"I've been involved in sport from a young age and my father Ian was a PE teacher and international rugby player so I've always been around it. I understand the impact it can have and I've seen benefits in myself and other people and I just want to make sure that more people are exposed to that."

Therein lies the philosophy underpinning Baptie's various visions once stripped of nuance and context. His belief in the power of sport and its future in the country is unshakeable, it seems, with the sense that everyone is now pulling in the same direction for the common good. And if the corridors of power are populated by people with his ideas and energy, he might just be right.