Pictures showing diseased livers should be put on bottles of alcohol to warn people of the dangers of binge drinking, doctors said today.

Medics attending the British Medical Association's (BMA's) annual conference in Edinburgh called for graphic images, similar to those appearing on cigarette packs at the end of the year, to be put on alcohol.

The shock images showing the consequences of heavy drinking should also appear on posters in bars and pubs, they said.

Doctors also called for soft drinks to be made "significantly cheaper" than alcohol, and for labels showing alcohol units per drink to be a mandatory requirement on bottles and bar taps.

Dr Raj Nirula, a urologist at the Princess of Wales Hospital in Bridgend, proposed the motion.

He said alcohol consumption had apparently doubled since 1960, leading to more hospital admissions and associated crime.

"Alcohol consumption and binge drinking in society is a big problem," he said.