Glenmorangie takes a oui step towards luxury on the continent
The distiller which produces the best-selling single malt whisky in Scotland is to shed its Gaelic image for one a little more Gallic.
Glenmorangie's range of single malts is to undergo a process the marketing men call "premiumisation" which will leave them looking more than a little French.
And it is claimed that in its efforts to portray itself overseas as a so-called luxury brand, Glenmorangie is willing to risk losing its leading market position in Scotland.
As part of the rebranding, the company - which has its headquarters and a warehouse in Broxburn, West Lothian, as well as a distillery in Tain, Ross-shire - will rename some of its most popular lines to give them a more continental flavour.
The prosaically named Port, Sherry, Madeira and Burgundy Wood Finish whiskies will be reborn under new names such as The Quinta Ruban, Nectar d'Or and LaSanta.
The bottles have also been redesigned and now look like "curvy cognac bottles", according to a company source. They will also feature an image of the Stone of Cadboll, a Pictish carved slab which was discovered in Easter Ross.
Details of the rebranding were revealed to more than 200 employees of the firm at its Broxburn headquarters, although the company is refusing to comment on the planned relaunch in October. Neither will it comment on claims it plans to increase the price of a bottle of single malt by £10 to project itself as an exclusive, expensive luxury brand.
But records show that the company has already registered a number of the new trademark names with the UK Intellectual Property Office ahead of the autumn relaunch.
The aim of the rebranding exercise is to propel Glenmorangie into the luxury goods market. Observers say this move was inevitable following the acquisition of the company by Louis Vuitton Moet Hennesy (LVMH) three years ago.
When Glenmorangie was sold by the Macdonald family in 2004 it was Scotland's last independent whisky distiller. The Macdonalds, who bought the distillery in 1918, made about £100m from the sale. The company was bought by Paris-based LVMH, the world's largest luxury brands group, for about £300m. LVMH owns a portfolio of luxury brands including TAG Heuer, Dom Perignon, Krug, Veuve Clicquot, Givenchy, Guerlain and Christian Lacroix.
A company source said: "It was only a matter of time before Glenmorangie got the LVMH treatment. There will be no change in what is actually put in the bottles, it's all cosmetic: it's purely an exercise in repackaging to make the product seem chic.
"The company seems willing to take the risk of losing market position in Scotland if it means capturing bigger and more lucrative markets abroad."
The rebranding is aimed at the emerging markets in Russia, Brazil, India and China.
A spokesman for the Scotch Whisky Association said these "emerging markets" are key to the continued growth of Scotch whisky, which now represents a quarter of all UK food and drink exports by value.
He said: "Last year, there was a new high of £2.5bn worth of exports and that was an increase of 4% on the previous year."
Professor Paul Freathy, the director of the Institute of Retail Studies at the University of Stirling, said: "The French-sounding names are an unusual innovation, because what makes whisky unique is the traditional tie to Scotland. It's a brave strategy."
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Posted by: Miles, Better away from Glasgow on 12:27am Tue 7 Aug 07
Its not an early (or belated) April Fool. French friends who are whisky fanatics will be laughing all the way to and from Leclerc.
Its not an early (or belated) April Fool. French friends who are whisky fanatics will be laughing all the way to and from Leclerc.
Posted by: Brian D Finch, Brigadoon on 12:32am Tue 7 Aug 07
Gelen-frogga-jus no mhor - Ochoin...!!!
Gelen-frogga-jus no mhor - Ochoin...!!!
Posted by: Tom McAlister on 1:01am Tue 7 Aug 07
Silly burgers.Don't they understand that France and Scotland have a friendship going back donkey's years, Scotland is well regarded and so is it's image.
The brand is doing well or so they say.So why try to fix something that aint broke or something that is in need of repair or "improvement". Jist plain daft so it is....or maybe it's just greed getting the better of them.
Silly burgers.Don't they understand that France and Scotland have a friendship going back donkey's years, Scotland is well regarded and so is it's image.
The brand is doing well or so they say.So why try to fix something that aint broke or something that is in need of repair or "improvement". Jist plain daft so it is....or maybe it's just greed getting the better of them.
Posted by: Scamp on 1:25am Tue 7 Aug 07
What !!!! Glenmorangie is owned by a French company... I hadn't realised that. Is there anything decent that we haven't sold off for a fast buck? Why are we such mugs I wonder.
What !!!! Glenmorangie is owned by a French company... I hadn't realised that. Is there anything decent that we haven't sold off for a fast buck? Why are we such mugs I wonder.
Posted by: John Foley, New York, USA on 6:59am Tue 7 Aug 07
French Whisky.... Doesn't quite have the same "ring", does it?
French Whisky.... Doesn't quite have the same "ring", does it?
Posted by: donald, glasgow on 7:20am Tue 7 Aug 07
Pity we don't have an Independent Government to protect our products, like any other European nation.
Pity we don't have an Independent Government to protect our products, like any other European nation.
Posted by: donald, glasgow on 7:26am Tue 7 Aug 07
Sacre Blue. Pom Frits.
Posted by: Albert, Glasgow on 8:28am Tue 7 Aug 07
[quote]new names such as The Quinta Ruban, Nectar d'Or and LaSanta.[/quote]
They're mad; brand dilution most would call it. I wonder if they will parade the marketing buffoons who've come up with this in the way they used to advertise the "men of Tain" who crafted their product.
As Napoleon once said, "From the sublime to the ridiculous, there is only one step."
new names such as The Quinta Ruban, Nectar d'Or and LaSanta.
They're mad; brand dilution most would call it. I wonder if they will parade the marketing buffoons who've come up with this in the way they used to advertise the "men of Tain" who crafted their product.
As Napoleon once said, "From the sublime to the ridiculous, there is only one step."
Posted by: Scamp on 9:31am Tue 7 Aug 07
Donald.... Alistair Darling said he doesn't believe in economic patriotism so giving a green light to further buyouts of UK and Scottish companies by overseas groups and effectively telling the City they needn't bother to invest in UK or Scottish companies.
Donald.... Alistair Darling said he doesn't believe in economic patriotism so giving a green light to further buyouts of UK and Scottish companies by overseas groups and effectively telling the City they needn't bother to invest in UK or Scottish companies.
Posted by: Martin Ross, Highlands on 10:24am Tue 7 Aug 07
Aye, well they'll no catch me paying another £10 for a bottle of Glenmorangie. I'll be drinking The Macallan and ze French poofs can peez off.
Aye, well they'll no catch me paying another £10 for a bottle of Glenmorangie. I'll be drinking The Macallan and ze French poofs can peez off.
Posted by: cherchez la Femme on 10:35am Tue 7 Aug 07
I'm a woman, pardon, je ne parle pas 'whisky', I speak champaign.
Just kiddin' . . .
I'm a woman, pardon, je ne parle pas 'whisky', I speak champaign.
Just kiddin' . . .
Posted by: mckenzie, beith, north ayrshire on 10:56am Tue 7 Aug 07
It will be the Cuillin Hills next !!
It will be the Cuillin Hills next !!
Posted by: Whisky Brat, Ecosse on 10:58am Tue 7 Aug 07
It was only a matter of time before the LVMH marketing goons stepped in and started 'Flowering' the brand up.
Terrible move Glenmorangie has pushed the trad branding for years and spent a fortune in doing so, this basically dilutes the brand they have spent all that time and effort building.
Just because HQ in Paris thinks it's a good idea does not make it a good idea.
Bugger off and leave Scottish brands to those who know them best, [bold]The Scots[/bold] .
It was only a matter of time before the LVMH marketing goons stepped in and started 'Flowering' the brand up.
Terrible move Glenmorangie has pushed the trad branding for years and spent a fortune in doing so, this basically dilutes the brand they have spent all that time and effort building.
Just because HQ in Paris thinks it's a good idea does not make it a good idea.
Bugger off and leave Scottish brands to those who know them best,
The Scots .
Posted by: Myeye Sees, west of scotland on 12:40pm Tue 7 Aug 07
...hic...ochh...I'm away forra nother drink..........
...hic...ochh...I'm away forra nother drink..........
Posted by: vive la difference, Glasgow on 12:54pm Tue 7 Aug 07
[quote][bold]Martin Ross[/bold] wrote:
Aye, well they'll no catch me paying another £10 for a bottle of Glenmorangie. I'll be drinking The Macallan and ze French poofs can peez off.[/quote] Nice to see xenophobia and homophobia in the one post.....you are one man stereotype of your very own!
Martin Ross wrote:
Aye, well they'll no catch me paying another £10 for a bottle of Glenmorangie. I'll be drinking The Macallan and ze French poofs can peez off.
Nice to see xenophobia and homophobia in the one post.....you are one man stereotype of your very own!
Posted by: patrick h. on 1:01pm Tue 7 Aug 07
why do people not know there limitation when they drink this stuff. and where glenmorangie is concernd, its so clear they use orange to enhance/accentuate the taste. Very tranparent people. Glenmorangie, doh.
why do people not know there limitation when they drink this stuff. and where glenmorangie is concernd, its so clear they use orange to enhance/accentuate the taste. Very tranparent people. Glenmorangie, doh.
Posted by: Angéline (auld ally settled in Scotland!), Glasgow on 1:37pm Tue 7 Aug 07
Please do not focus on a handful of overpaid Marketing idiots!
Have faith: do you really think the French will buy more Glenmorangie because of some cheap tricks such as Gallic-sounding names? The French love Whisky because it is traditional and typical, they consume it by the bucketload and each French family always has some on offer in the house for the traditional "apéritif", with, increasingly, in the last 8 to 10 years, a visibly improved knowledge of good Malts as opposed to blends.
Go to a French supermarket and look at the diversity of the Malts sold, the choice is more wide-ranging than in a Scottish supermarket!
Take another product from Scotland: salmon. The French are incresingly ditching poor quality salmon and now Scottish salmon is acknowledged as top quality and being sold in French restaurants and delis as such, and not at the lowest prices!
Give French people a little bit of credit here and do not imagine that they cannot choose Scottish products for the right reasons.
I am not aware of Glenmorangie's market share in France but these tactics frankly reek of desperation!
As to the anti-French remarks, I refer you to the Celtic festival in Lorient, Brittany (which is currently on) - the biggest of its kind in Europe: this year's theme is Scotland. The French media have been full of Scottish features on the run up to the festival (which is massive) and it has been reported by Scots who have have been made incredibly welcome that Scotland and the Scots have been celebrated beyond belief. Every March, in Paris, the Scots invade Montmartre for four days of bagpipe marches, "Taste of Scotland" promotions etc. with all the shops in Montmartre putting tartan up to make the Scots welcome. In Bordeaux, every year they celebrate Scotland as a tribute to the visit of the Tartan Army during the World Cup '98 as the city has been deeply touched by the happy and gentle craziness created by the Fans (at at time where English fans were rioting in Marseille!)
Do I need to go on? Over the last few years, Scotland's profile or "brand" if you like, has been rising and rising in Continental Europe, your nation is getting acknowlegded and its reputation is incredibly positive. Do not repay this friendship with this stereotypical nonsense, we French people expect it of the English but certainly not of the Scots...
Please do not focus on a handful of overpaid Marketing idiots!
Have faith: do you really think the French will buy more Glenmorangie because of some cheap tricks such as Gallic-sounding names? The French love Whisky because it is traditional and typical, they consume it by the bucketload and each French family always has some on offer in the house for the traditional "apéritif", with, increasingly, in the last 8 to 10 years, a visibly improved knowledge of good Malts as opposed to blends.
Go to a French supermarket and look at the diversity of the Malts sold, the choice is more wide-ranging than in a Scottish supermarket!
Take another product from Scotland: salmon. The French are incresingly ditching poor quality salmon and now Scottish salmon is acknowledged as top quality and being sold in French restaurants and delis as such, and not at the lowest prices!
Give French people a little bit of credit here and do not imagine that they cannot choose Scottish products for the right reasons.
I am not aware of Glenmorangie's market share in France but these tactics frankly reek of desperation!
As to the anti-French remarks, I refer you to the Celtic festival in Lorient, Brittany (which is currently on) - the biggest of its kind in Europe: this year's theme is Scotland. The French media have been full of Scottish features on the run up to the festival (which is massive) and it has been reported by Scots who have have been made incredibly welcome that Scotland and the Scots have been celebrated beyond belief. Every March, in Paris, the Scots invade Montmartre for four days of bagpipe marches, "Taste of Scotland" promotions etc. with all the shops in Montmartre putting tartan up to make the Scots welcome. In Bordeaux, every year they celebrate Scotland as a tribute to the visit of the Tartan Army during the World Cup '98 as the city has been deeply touched by the happy and gentle craziness created by the Fans (at at time where English fans were rioting in Marseille!)
Do I need to go on? Over the last few years, Scotland's profile or "brand" if you like, has been rising and rising in Continental Europe, your nation is getting acknowlegded and its reputation is incredibly positive. Do not repay this friendship with this stereotypical nonsense, we French people expect it of the English but certainly not of the Scots...
Posted by: Bernhard Schaefer, Nürnberg Germany on 2:11pm Tue 7 Aug 07
[italic]<< What !!!! Glenmorangie is owned by a French company... I hadn't realised that. Is there anything decent that we haven't sold off for a fast buck? Why are we such mugs I wonder.<<[/italic]
And what does it change? So many of your good whisky producers are in foreign hands and why? Because either a Scotsman wasn’t capable of running it or preferred the money he got from selling it to the one that came from working.
[italic]<<Pity we don't have an Independent Government to protect our products, like any other European nation.<<[/italic]
First, Whisky is one of the most protected products in the world, and secondly any other nation thinks that the UK is overprotective and just looking after their own interests, and not the European one.
And what does name and bottle matter to the product? The whisky is still one of the best. And maybe you should think of the fact, that if you want to drink it in the future it is important that the whisky firms sell to other markets (btw. Scotch hat a very long tradition in selling everywhere in the world)
So all in all, nothing really and astonishing has happened. New Labels, new bottles new price. And? Happens everywhere and all the times.
Be happy that you have sth. like Glenmorangie and do whine
<< What !!!! Glenmorangie is owned by a French company... I hadn't realised that. Is there anything decent that we haven't sold off for a fast buck? Why are we such mugs I wonder.<<
And what does it change? So many of your good whisky producers are in foreign hands and why? Because either a Scotsman wasn’t capable of running it or preferred the money he got from selling it to the one that came from working.
<<Pity we don't have an Independent Government to protect our products, like any other European nation.<<
First, Whisky is one of the most protected products in the world, and secondly any other nation thinks that the UK is overprotective and just looking after their own interests, and not the European one.
And what does name and bottle matter to the product? The whisky is still one of the best. And maybe you should think of the fact, that if you want to drink it in the future it is important that the whisky firms sell to other markets (btw. Scotch hat a very long tradition in selling everywhere in the world)
So all in all, nothing really and astonishing has happened. New Labels, new bottles new price. And? Happens everywhere and all the times.
Be happy that you have sth. like Glenmorangie and do whine
Posted by: Cheers on 3:11pm Tue 7 Aug 07
Glenmorangie Distillery is located 36 miles north of Inverness.
Open to visitors 7 days a week.
E-mail > visitors@glenmorangi
e.co.uk, joanne @traveller.com
Via Whisky.com Glenmorangie
CHEERS!
Glenmorangie Distillery is located 36 miles north of Inverness.
Open to visitors 7 days a week.
E-mail > visitors@glenmorangi
e.co.uk, joanne @traveller.com
Via Whisky.com Glenmorangie
CHEERS!
Posted by: Ch***s on 5:04pm Tue 7 Aug 07
Should have checked other posters so I wouldn't have been accused of copywriting. Don't we have the RIGHT to certain words anymore?
Didn't realise the subject was booze. I claim that word, Okay?
Booze is mine!
Should have checked other posters so I wouldn't have been accused of copywriting. Don't we have the RIGHT to certain words anymore?
Didn't realise the subject was booze. I claim that word, Okay?
Booze is mine!
Posted by: George Laird, Glasgow on 5:06pm Tue 7 Aug 07
Not a single mention of the free publicity that the brand recieved in the movie, Highlander starring Sean Connery and Christopher Lambert .
Not a single mention of the free publicity that the brand recieved in the movie, Highlander starring Sean Connery and Christopher Lambert .
Posted by: Catharine, Winnipeg, Canada on 5:30pm Tue 7 Aug 07
Glenmorangie is such pedestrian stuff - let the French have it! Try something truly Scottish like Bruichladdich (well - ok, there's some English ownership - but at least it's still independent and the master distiller is as Scottish as you can get!) or a fantastic farm distillery like Kilchoman - now THAT's whisky!
Glenmorangie is such pedestrian stuff - let the French have it! Try something truly Scottish like Bruichladdich (well - ok, there's some English ownership - but at least it's still independent and the master distiller is as Scottish as you can get!) or a fantastic farm distillery like Kilchoman - now THAT's whisky!
Posted by: Ch***s on 5:48pm Tue 7 Aug 07
Catharine, Winnipeg, Canada 5:30
Catharine, watch out, you better be Scottish, because Whisky is Scots. You definitely need permission to use the word. Otherwise spell it wiskee, that is safe! And don't try using capital letters.
Catharine, Winnipeg, Canada 5:30
Catharine, watch out, you better be Scottish, because Whisky is Scots. You definitely need permission to use the word. Otherwise spell it wiskee, that is safe! And don't try using capital letters.
Posted by: Scottish, Fort William on 7:46pm Tue 7 Aug 07
People. Learn your country's own language.
Santa: Gaelic for warmth
Ruban: Gaelic for ruby / red
Or: Gaelic for Gold
Not French. Rooted in Scotland. The journalist from the Herald who wrote this article should hang his head in shame, as should all you other xenphobic, igorant, so-called Scots.
Educate yourself before you go bashing a company responsible for a heck of a lot of export pounds, dollars, yen etc coming directly back to Scotland...
People. Learn your country's own language.
Santa: Gaelic for warmth
Ruban: Gaelic for ruby / red
Or: Gaelic for Gold
Not French. Rooted in Scotland. The journalist from the Herald who wrote this article should hang his head in shame, as should all you other xenphobic, igorant, so-called Scots.
Educate yourself before you go bashing a company responsible for a heck of a lot of export pounds, dollars, yen etc coming directly back to Scotland...
Posted by: nae stupid on 10:21pm Tue 7 Aug 07
Not French. Rooted in Scotland. The journalist from the Herald who wrote this article should hang his head in shame, as should all you other xenphobic, igorant, so-called Scots.
Educate yourself before you go bashing a company responsible for a heck of a lot of export pounds, dollars, yen etc coming directly back to Scotland...
And does he think we are so ignorant to pay an increase of 30% for the same dram because it's dressed up in a different bottle. It wo'nt be the same amount of dollars yen and pounds rolling in when that price increase takes effect.
Not French. Rooted in Scotland. The journalist from the Herald who wrote this article should hang his head in shame, as should all you other xenphobic, igorant, so-called Scots.
Educate yourself before you go bashing a company responsible for a heck of a lot of export pounds, dollars, yen etc coming directly back to Scotland...
And does he think we are so ignorant to pay an increase of 30% for the same dram because it's dressed up in a different bottle. It wo'nt be the same amount of dollars yen and pounds rolling in when that price increase takes effect.
Posted by: Scottish, Fort William on 4:48pm Wed 8 Aug 07
"And does he think we are so ignorant to pay an increase of 30% for the same dram because it's dressed up in a different bottle. It wo'nt be the same amount of dollars yen and pounds rolling in when that price increase takes effect"
IF there is a price increase, it will only help the flow of Dollars, Yen etc back to Scotland, especially in an international market were whisky sales are booming. Should be a great news story for Scotland. One of the few things we still MAKE and EXPORT.
Try being a little less negative for once? Just an idea...
For the "gentleman" who suggested he will move to drink Macallan because Glenmo is French owned, I have bad news. Check your facts again. Macallan is part owned by the Japanese and is distributed in many markets by FRENCH companies...
"And does he think we are so ignorant to pay an increase of 30% for the same dram because it's dressed up in a different bottle. It wo'nt be the same amount of dollars yen and pounds rolling in when that price increase takes effect"
IF there is a price increase, it will only help the flow of Dollars, Yen etc back to Scotland, especially in an international market were whisky sales are booming. Should be a great news story for Scotland. One of the few things we still MAKE and EXPORT.
Try being a little less negative for once? Just an idea...
For the "gentleman" who suggested he will move to drink Macallan because Glenmo is French owned, I have bad news. Check your facts again. Macallan is part owned by the Japanese and is distributed in many markets by FRENCH companies...
Posted by: nae stupid, aberdeen on 5:37pm Thu 9 Aug 07
[italic] IF there is a price increase, it will only help the flow of Dollars, Yen etc back to Scotland, especially in an international market were whisky sales are booming. Should be a great news story for Scotland. One of the few things we still MAKE and EXPORT.
Try being a little less negative for once? Just an idea..."[/italic]
Sure it will increase the flow of dollars if the market share stays the same, but do you really think everyone is going to say, that's fine, I do'nt mind paying 30% more this week.... I do'nt think so. What about all the Scots that enjoy Glenmorangie too, yes, with a history of thriftyness, they'll all be happy with the price increase....
As for the negativity jibe, what, just because I do'nt agree with your comments? Really..... My glass is half full.....( not Glenmorangie!!)
IF there is a price increase, it will only help the flow of Dollars, Yen etc back to Scotland, especially in an international market were whisky sales are booming. Should be a great news story for Scotland. One of the few things we still MAKE and EXPORT.
Try being a little less negative for once? Just an idea..."
Sure it will increase the flow of dollars if the market share stays the same, but do you really think everyone is going to say, that's fine, I do'nt mind paying 30% more this week.... I do'nt think so. What about all the Scots that enjoy Glenmorangie too, yes, with a history of thriftyness, they'll all be happy with the price increase....
As for the negativity jibe, what, just because I do'nt agree with your comments? Really..... My glass is half full.....( not Glenmorangie!!)
Posted by: Whiskygalore, England on 9:27am Sat 11 Aug 07
[quote][bold]Scottish[/bold] wrote:
People. Learn your country's own language. Santa: Gaelic for warmth Ruban: Gaelic for ruby / red Or: Gaelic for Gold Not French. Rooted in Scotland. The journalist from the Herald who wrote this article should hang his head in shame, as should all you other xenphobic, igorant, so-called Scots. Educate yourself before you go bashing a company responsible for a heck of a lot of export pounds, dollars, yen etc coming directly back to Scotland...[/quote] Thank you for someone pointing out to the "Scots" that the new names are Gaelic! New initaitives like this take years to plan, so since LVMH bought the company about 2 years ago, I'm guessing this was on the cards from Glenmorangie well before.
Rumour I heard was that the journalist was told "no comment" from Glenmorangie before writing the article, as there was a press "embargo" prior to the launch...hmm, sour grapes anyone?
Scottish wrote:
People. Learn your country's own language. Santa: Gaelic for warmth Ruban: Gaelic for ruby / red Or: Gaelic for Gold Not French. Rooted in Scotland. The journalist from the Herald who wrote this article should hang his head in shame, as should all you other xenphobic, igorant, so-called Scots. Educate yourself before you go bashing a company responsible for a heck of a lot of export pounds, dollars, yen etc coming directly back to Scotland...
Thank you for someone pointing out to the "Scots" that the new names are Gaelic! New initaitives like this take years to plan, so since LVMH bought the company about 2 years ago, I'm guessing this was on the cards from Glenmorangie well before.
Rumour I heard was that the journalist was told "no comment" from Glenmorangie before writing the article, as there was a press "embargo" prior to the launch...hmm, sour grapes anyone?
Posted by: golden promise alex, Holland on 11:52am Sun 12 Aug 07
[quote][bold]Catharine[/bold] wrote:
Glenmorangie is such pedestrian stuff - let the French have it! Try something truly Scottish like Bruichladdich (well - ok, there's some English ownership - but at least it's still independent and the master distiller is as Scottish as you can get!) or a fantastic farm distillery like Kilchoman - now THAT's whisky![/quote] Actually, Kilchoman That's NOT whisky. Within a few years it will be matured and THEN it's whisky... So why not try a dram of Glenfarclas? Independent, family-owned and... Scottish.
Apart from that. The article states that the whisky will stay the same. So why bother over upgrading?
Catharine wrote:
Glenmorangie is such pedestrian stuff - let the French have it! Try something truly Scottish like Bruichladdich (well - ok, there's some English ownership - but at least it's still independent and the master distiller is as Scottish as you can get!) or a fantastic farm distillery like Kilchoman - now THAT's whisky!
Actually, Kilchoman That's NOT whisky. Within a few years it will be matured and THEN it's whisky... So why not try a dram of Glenfarclas? Independent, family-owned and... Scottish.
Apart from that. The article states that the whisky will stay the same. So why bother over upgrading?
Posted by: Breizh Atao, Glasgow on 8:04pm Tue 14 Aug 07
[quote][bold]Myeye Sees[/bold] wrote:
...hic...ochh...I'm away forra nother drink..........[/quote] The only genuine link that exists is between the Scots and the Bretons, the latest having Celtic roots and not Latin or whatever roots. The Scots gained nothing from the Aud Alliance and would be appauled to be treated politically the way we are by the French. The French pretend to like Celtic people but reject the existence of the Breton nation they took over in 1488. 1702 marked the end of the Scottish Parliament when 1789 marked the end of the Breton one. I am a Scots-Breton myself and only regard the French as a market, certainly not a 'good' friends.
Myeye Sees wrote:
...hic...ochh...I'm away forra nother drink..........
The only genuine link that exists is between the Scots and the Bretons, the latest having Celtic roots and not Latin or whatever roots. The Scots gained nothing from the Aud Alliance and would be appauled to be treated politically the way we are by the French. The French pretend to like Celtic people but reject the existence of the Breton nation they took over in 1488. 1702 marked the end of the Scottish Parliament when 1789 marked the end of the Breton one. I am a Scots-Breton myself and only regard the French as a market, certainly not a 'good' friends.
Posted by: Breizh Atao, Glasgow on 8:23pm Tue 14 Aug 07
[quote][bold]Angéline (auld ally settled in Scotland!)[/bold] wrote:
Please do not focus on a handful of overpaid Marketing idiots!
Have faith: do you really think the French will buy more Glenmorangie because of some cheap tricks such as Gallic-sounding names? The French love Whisky because it is traditional and typical, they consume it by the bucketload and each French family always has some on offer in the house for the traditional "apéritif", with, increasingly, in the last 8 to 10 years, a visibly improved knowledge of good Malts as opposed to blends.
Go to a French supermarket and look at the diversity of the Malts sold, the choice is more wide-ranging than in a Scottish supermarket!
Take another product from Scotland: salmon. The French are incresingly ditching poor quality salmon and now Scottish salmon is acknowledged as top quality and being sold in French restaurants and delis as such, and not at the lowest prices!
Give French people a little bit of credit here and do not imagine that they cannot choose Scottish products for the right reasons.
I am not aware of Glenmorangie's market share in France but these tactics frankly reek of desperation!
As to the anti-French remarks, I refer you to the Celtic festival in Lorient, Brittany (which is currently on) - the biggest of its kind in Europe: this year's theme is Scotland. The French media have been full of Scottish features on the run up to the festival (which is massive) and it has been reported by Scots who have have been made incredibly welcome that Scotland and the Scots have been celebrated beyond belief. Every March, in Paris, the Scots invade Montmartre for four days of bagpipe marches, "Taste of Scotland" promotions etc. with all the shops in Montmartre putting tartan up to make the Scots welcome. In Bordeaux, every year they celebrate Scotland as a tribute to the visit of the Tartan Army during the World Cup '98 as the city has been deeply touched by the happy and gentle craziness created by the Fans (at at time where English fans were rioting in Marseille!)
Do I need to go on? Over the last few years, Scotland's profile or "brand" if you like, has been rising and rising in Continental Europe, your nation is getting acknowlegded and its reputation is incredibly positive. Do not repay this friendship with this stereotypical nonsense, we French people expect it of the English but certainly not of the Scots...
[/quote] [bold]How come there were no English and French delegations at the Lorient (Brittany) Celtic Festival ?[/bold] Give us a break and don't take credit for a Celtic festival which has nothing to do with the French identity that the French state once tried to strangle financially. There has never been a free election on Breton issues in Brittany because of the [bold]ever over centralised French State[/bold] (same policy on minorities as Turkey, Greece, Romania, etc.). Keep any sort of lecturing to yourself.
Angéline (auld ally settled in Scotland!) wrote:
Please do not focus on a handful of overpaid Marketing idiots!
Have faith: do you really think the French will buy more Glenmorangie because of some cheap tricks such as Gallic-sounding names? The French love Whisky because it is traditional and typical, they consume it by the bucketload and each French family always has some on offer in the house for the traditional "apéritif", with, increasingly, in the last 8 to 10 years, a visibly improved knowledge of good Malts as opposed to blends.
Go to a French supermarket and look at the diversity of the Malts sold, the choice is more wide-ranging than in a Scottish supermarket!
Take another product from Scotland: salmon. The French are incresingly ditching poor quality salmon and now Scottish salmon is acknowledged as top quality and being sold in French restaurants and delis as such, and not at the lowest prices!
Give French people a little bit of credit here and do not imagine that they cannot choose Scottish products for the right reasons.
I am not aware of Glenmorangie's market share in France but these tactics frankly reek of desperation!
As to the anti-French remarks, I refer you to the Celtic festival in Lorient, Brittany (which is currently on) - the biggest of its kind in Europe: this year's theme is Scotland. The French media have been full of Scottish features on the run up to the festival (which is massive) and it has been reported by Scots who have have been made incredibly welcome that Scotland and the Scots have been celebrated beyond belief. Every March, in Paris, the Scots invade Montmartre for four days of bagpipe marches, "Taste of Scotland" promotions etc. with all the shops in Montmartre putting tartan up to make the Scots welcome. In Bordeaux, every year they celebrate Scotland as a tribute to the visit of the Tartan Army during the World Cup '98 as the city has been deeply touched by the happy and gentle craziness created by the Fans (at at time where English fans were rioting in Marseille!)
Do I need to go on? Over the last few years, Scotland's profile or "brand" if you like, has been rising and rising in Continental Europe, your nation is getting acknowlegded and its reputation is incredibly positive. Do not repay this friendship with this stereotypical nonsense, we French people expect it of the English but certainly not of the Scots...
How come there were no English and French delegations at the Lorient (Brittany) Celtic Festival ? Give us a break and don't take credit for a Celtic festival which has nothing to do with the French identity that the French state once tried to strangle financially. There has never been a free election on Breton issues in Brittany because of the
ever over centralised French State (same policy on minorities as Turkey, Greece, Romania, etc.). Keep any sort of lecturing to yourself.
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