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   Web Issue 3240 September 7 2008   
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One in four customers unhappy with broadband service
JULIA HORTONJuly 03 2007

One in four people is unhappy with the broadband service, according to survey results released today.

The latest report by uSwitch.com, the independent online comparison and advisory group, found that customer satisfaction has plummeted to a new low with 25% of consumers unhappy with the service they receive.

Common complaints included increasingly poor technical support, with frustrated customers having to make frequent and long calls to try to resolve connection problems. Researchers said the complaints were a sign that the novelty of getting free broadband had worn off and been replaced by growing expectations which firms were promising to meet but failing to deliver. The worst offender for the second time running in the survey was Orange, where 35% of customers, some 400,000 people, were unhappy.

The bad news follows another recent blow for Orange when the Advertising Standards Agency found the company guilty of misleading consumers in its advertisements.

Talk Talk fared little better despite investing 15m in customer service recently, coming second from bottom with 31% of customers still not satisfied.

The best provider was the lesser known Plusnet, the smallest company surveyed, which was keeping nearly eight out of 10 customers (78%) happy.

Researchers, who also asked customers to rate their homephone services said the results indicated that the major broadband companies were "talking the talk", but not yet "walking the walk".

Chris Frost, communications expert at uSwitch.com, said: "This time last year, free broadband was a novelty.

"Customers signed up by the masses to experience the broadband phenomenon, often for the first time. Now it has become a life essential, so when things go wrong they usually go badly wrong.

"Unlike last year's survey when providers were in many cases simply overwhelmed by demand, this year the problems are more technical.

"New advances in broadband technology appear to be having an adverse effect, with connection problems and service interruptions occurring all too frequently.

"Customers have found themselves having to make numerous phone calls to get their problems fixed and this would explain why the score for overall technical support has dropped 11% since March 2006."

The survey also involved the first interviews with customers of arch-rivals Virgin Media and Sky.

It revealed that they were virtually neck-and-neck in their ongoing battle, coming joint second in the survey for overall satisfaction ratings, alongside AOL, with 76% of people happy.

However Rupert Murdoch's firm won in the "value for money" ratings, with 83% of customers happy compared with 68% at Virgin Media.

Meanwhile Sir Richard Branson's firm beat Sky on support services with 55% satisfied with customer support and 53% happy with technical support, compared to just 48% and 42% respectively at Sky. Mr Frost said both giants had work to do, commenting that Sky's low support services rating was "a real sting in the tail".


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Posted by: Guga, Rockall on 1:26am Tue 3 Jul 07
The complaints might be something to do with the fact that the greater majority of ISP's area bunch of crooks, liars and incompetents.

They do things like advertising "unlimited downloads", then, all of a sudden, decide they havea "fair user" policy which limits the amount of downloads. They do not, however, tell you what these limits are. Their technical assistance is a joke as, in the majority of cases, you are left to deal with people who have as much technical expertise as my parrot. If you want to move to another ISP, then you have a battle on your hands to get hold of a MAC number from them. There are quite a few of them that have gone bankrupt and left their customers with no service, and well out of pocket.

In addition to their lies, deceit and incompetence, their attitude towards severely limiting downloads means that all the hype we get about things like television over the Internet will be just that, hype. The limitations imposed by these crooks means that streaming media will use your monthly download quota in a couple of weeks, if not days; and you can forget about online gaming, as the way they are going, that will use too much of your monthly download quota too.

It's about time the government gave Ofcom, or whoever, some teeth to deal with these crooks, to protect consumers rights and to protect them against lies and false advertising.
Posted by: Ian on 4:51am Tue 3 Jul 07
Guga, I think the article was talking about "free" services. While I agree that advertising should reflect the realities of the service on offer, I also think that if the service is "free", then it is pretty well guaranteed to be crap.
Posted by: Guga, Rockall on 1:02pm Tue 3 Jul 07
Ian, they can't be talking solely about "free" services if they mention AOL, among others. They, AOL, don't have a free service. What is more is that AOL is one of the classic example of ISP's that blatantly advertised its unlimited downloads on the television, but have now brought in a "fair user" policy. AOL also use "technical experts" in either India or Pakistan who, in most cases, are far from being experts; and even then, it is often very difficult to understand them.

AOL have, of course, gone downhill since they sold their European operations to some mob in Europe.
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