Scottish homeowners and house buyers are not yet ready to embrace a green property agenda, according to research.
Most are only willing to pay a small amount to reduce their properties' carbon footprint, according to study published yesterday by researchers at Strathclyde University. They found that the public appear willing to pay £5 to £10 a month on green energy measures for their homes but not much more.
Some homeowners with high disposable incomes are willing to spend significantly on the latest "green gadgets", particularly in rural areas.
But the majority are not ready to make a big financial commitment, according to the study, which was carried out for property consultants CKD Galbraith.
Professor Jim McDonald, from Strathclyde's Institute for Energy and the Environment, said: "There has been a lot of hype around this subject. There have been high-profile cases such as the Conservative leader David Cameron installing a wind turbine at his home.
"But the reality is most people are not ready to do that kind of thing or spend vast sums of money."
The Strathclyde team analysed research carried out worldwide over the past four years for the study.
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