THE government has launched a new burst of advertising to coincide with the New Year to encourage potential quitters to ring the NHS Smoking Helpline on 0800 169 0 169.

Last year the helpline took 10,000 calls in the first week of the New Year, around three times the average call volume.

The helpline is open seven days a week from 7am until 11pm with specialist counsellors available between 1pm and 9pm. Calls before 7am and after 11pm are transferred to an automated service, which informs callers of service operational hours and enables them to order literature.