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Glasgow is branded a success with discerning travellers
GERRY BRAIDENMarch 14 2008

It is Goodnight Vienna and arrivederci Milan as Glasgow overtakes two of Europe's leading cities as a visitor destination.

New research devised to track the effectiveness of the Glasgow: Scotland with Style brand, four years after its introduction, shows a 13% swing in the Scottish city's favour compared with two years ago.

It also suggests a "been there and done that" attitude to two of Europe's city break hotspots, Barcelona and Prague, which have suffered swings away from them by 13% and 22%.

Crucially, Glasgow is making strides into the "early style adopters" bracket, those who are among the first to visit destinations and whose opinions percolate down to the "style followers".

The research, conducted by TNS and based on the responses of 601 people, found that in 2005 only 11% of the early style adopters said they had visited the city in the past year but by November 2007 this had risen to 20%, about 150,000 visitors.

In the latest rankings, Glasgow took 13th spot, up from 15th in 2005, overtaking the Austrian and Italian style capitals, and above Budapest in 15th, Brussels in 18th and Florence in 19th. Paris topped the poll.

Scott Taylor, chief executive of Glasgow City Marketing Bureau, said: "This hasn't happened by accident. This is exactly the result we were aiming for, having spent the last two years specifically targeting early style adopters with messages about aspirational Glasgow."

Graham Hankinson, of the International Institute for Culture, Tourism and Development at London Metropolitan University, added: "Glasgow can be proud of these results. Building a destination brand is a long-term business requiring focused communication and an exciting experience, but most importantly persistency of effort."


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Posted by: sweetdreams, Barcelona on 3:21am Fri 14 Mar 08
Well Wullie, I'm sure you would love it in Glasgow even though we seem to be attracting the "early style adopters" who to be honest I think Glasgow would be good without! Also, you appear to be concerned with what climate change may do to Glasgow which is nice. You may want to look closer to home though, with that big sea you have on your doorstep, oh but of course, Glasgow being built on those hills will of course be underwater before that.
Posted by: Richard Davis, Vienna on 6:18am Fri 14 Mar 08
Having moved to Vienna 2 years ago from Glasgow, I can honestly challenge the above article. Vienna is an all year round attraction with a clean city with beautiful architecture and a history. I returned to Glasgow last year to visit family and found it marginally cleaner, grey, wet the same old place I left.
Posted by: Trouserpress, Glasgow on 6:31am Fri 14 Mar 08
Richard Davis - I love Vienna but you're missing the point. The 'early adopters' (hate that phrase) come in search of a new experience, tend to be young and impressed by vibrant music, fashion and art scenes - all of which Glasgow has. Now if only someone could sort out the weather....


And hahaha Wullie. Reliable as clockwork.
Posted by: Richard Davis on 7:51am Fri 14 Mar 08
Trouserpress wrote:
Richard Davis - I love Vienna but you're missing the point. The 'early adopters' (hate that phrase) come in search of a new experience, tend to be young and impressed by vibrant music, fashion and art scenes - all of which Glasgow has. Now if only someone could sort out the weather.... And hahaha Wullie. Reliable as clockwork.
Sorry Trouserpress, I haven't missed the point I don't see a lot of folk beating a path to King Tut's and on my last visit I saw no evidence of a 'art scene' as such. Don't mistake me I am not saying the the grass is greener. I was born in Glasgow and I am proud of my roots. However, for Glasgow to align itself with the major European cities, for me falls a bit short.
Posted by: Goose, Baku on 8:05am Fri 14 Mar 08
Wullie wrote:
God almighty, who writes this propaganda crap, wee labour coonciler Charlie Gordon. Talking of which, why does Glasgow produce so many thick labour politicians ? Is there some sort of production line in a Govan warehouse that churns them out on a conveyor belt every 20 minutes .This mystery has always puzzled me. Then after years of much thought I came to the conclusion that it must be a gift from God. Only the supreme deity could create a life form that thick, a human being with a brain of a goldfish who votes liebour untill death. But there is hope on the horizon, what with global warming, climate change, polar ice caps melting, sea levels rising. Hopefully in the not too distant future Glasgow will be a 100 foot under water, bit like the lost city of Atlantis. That would be no great loss to humanity I hear you cry, and of course you would be right in saying that. So what would be my advice to all my Glasgow friends, better take up swimming lessons. Well it would make a nice change from the constant merry go round visits to the pub, the dole, the bookies and back to the pub again I suppose. A friend of mine visited the city and was visually assaulted by the uglyness of the folk on the buses. True story. And anyway who wants to take a rowing boat down the river clyde which is like an open sewer and visit the Govan shipyards.
I can't believe an Abersoomian has the audacity to speak of the "ugliness" of Glaswegians ! Unless he's walking along Union Street with his head in a bag then he can't fail to spot the amount of Munters in Aberdoom that are walking about looking as though they have twa erses ! As for decrying the intelligence of Glaswegians I think he will also find that the majority of workers in the OIl and Gas Industry are from Darn Sarf and the Shipyards of the West Coast of Scotland and it was THESE people that MADE Aberdoom go that stage further than being another fishing village on the North East Coast.
Posted by: crieff resident, strathearn on 8:17am Fri 14 Mar 08
Is this a joke? Tourists prefer Glasgow to Vienna or Rome? Must be an early April Fool. They must have canvassed the drunks in Sauchiehall Street at 9am every morning.
Posted by: jim on 8:39am Fri 14 Mar 08
Glasgows Streets Have much more impressive architecture than Edinburgh.Thats a fact..Kelvingrove is Scotlands top tourist attraction,
I can see why Glasgow was singled out.Once the Train link to Airport opens .It can only get better for Glasgow.Well done.
Posted by: ex labour voter, glasgow on 9:04am Fri 14 Mar 08
jim wrote:
Glasgows Streets Have much more impressive architecture than Edinburgh.Thats a fact..Kelvingrove is Scotlands top tourist attraction, I can see why Glasgow was singled out.Once the Train link to Airport opens .It can only get better for Glasgow.Well done.
Good sence of humour pal .Ha, ha ,ha.

Ye forgot to mention that glasgow also has more gangs than london.
Posted by: les vegas, glasgow on 9:30am Fri 14 Mar 08
Welcome to Glasgow! Come see our beautiful city centre architecture from our filthy chewing gum festooned, late night carry out wrapper, spittle strewn streets. Take your pick - there's plenty of them.
Posted by: Meep, Shawlands on 10:05am Fri 14 Mar 08
Glasgow and Glaswegians dont wanr tourism in their city anymore. Tourism hasnt done anything to help the majority of Glaswegians. Glasgow is not a playground for tourists. We want our city back. Go to edinburgh if you want that Mr tourist.. Glasgow is not for tourists, and Glaswegians will make sure of that.
Posted by: Paul, Castle Douglas on 10:06am Fri 14 Mar 08
Has to be sid that Glasgow is an asset and not a liability for Scotland.
But I am not sure if I believe it ranks above Vienna and Milan in anything other than knife crime, heart disease and childhood obesity.
But hey, I'd welcome any good news for Scotland. We're on the up! Keep it coming!
Posted by: Trouserpress, Glasgow on 10:24am Fri 14 Mar 08
The best thing that will ever happen to Glasgow will be when the miserable bunch of blinkered goons who moan about Every. Single. New. Thing. that happens in the City shuffles off.
Posted by: John C., Glasgow on 10:30am Fri 14 Mar 08
I think some of the posts above are missing the point of the above survey - it is a swing towards Glasgow, a percentage increase in the number of visitors. I don't think the survey actually claims that glasgow gets more visitors than Vienna. Like all journalism in this country it has been 'spun' to make a story out of some slightly less dramatic facts.
Posted by: Susan, Glasgow on 11:06am Fri 14 Mar 08
I'd say it could do a lot better. The waterfront is being ruined by ugly, grey buildings when the planners could be erecting nice one or two story buildings to encourage cafes and independent shops (wasn't this supposed to happen in the Merchant City??). I walk along Argyle Street and am shocked to see so many £pound shops. This, one of the most famous streets in Britain. There are nice bits of the town centre but few and far between and they are surrounded by ugliness. The architecture is astounding but you can't admire it for watching where you put your feet. The litter is appalling and it saddens me to see so many neds and dregs floating around the place with no sense of civic pride.
Posted by: tris, scotland on 11:12am Fri 14 Mar 08

I have to say that I wonder at tourists coming to any town in the UK and feeling anything other than scared witless after 10 at night.

I wander around Paris at 2 in the morning, but I certainly wouldn't do that in Dundee or Glasgow or Edinburgh (or Aberdeen Wullie).

There's no doubt about it, Glasgow and Edinburgh are fantastic places, full of excitement, just not once the drunks are falling about in the streets. Pity we can't do anything about that!
Posted by: Paul, Castle Douglas on 11:24am Fri 14 Mar 08
It's got to good news, whether blown out of all proportion or not.
Keep it coming.
Posted by: buccleuch, Glasgow on 11:44am Fri 14 Mar 08
I have friends who recently visiting from Paris and Berlin. The tour I took them on was-West End, (Westbourne,. Kingsborough, Athole Gardens, Kensington Gate, Downhill area, Great Western Terrace, Sydenham Rd, Cleveden Rd, Botanics, Heart and Buchanan, River Kelvin, Glasgow University. Kelvingrove Park and Art Galleries). Then we went into town- Park Area, Art School tour, over to Blythswood Square (I always completely avoid Sauchiehall Street ) and then left at St Vincent Street for 'the buzz' entrance into town thought the financial district. Fannied around the shops in the merchant city then supper at Gandolfis. Evening concert at City Halls etc. They loved it! They were really impressed with the housing in the West End , which lets face it is unique in the world, and loved the 'buzz' and views going down St vincent street etc saying ther grid formation had a New York feel and look.

So, I just dont get AT ALL, the ignorant remarks from people in the rest of Scotland. Why do they have such a chip on their shoulder about Glasgow. Only talking about the negatives?

Glasgow is the arts and cultural centre of Scotland: Scottish Opera, Scottish Ballet, five out of the six national orchestras, BBC Scotland, an internationally important music and arts scene and plenty of important writers. Oh, and if you bother to read a history of western architecture book , it will mention Mackintosh and 'Greek' Thomson as internationally significant.

BUT NOOOO, Glasgow is just one big housing scheme full of neds according to half the posters above. Its pathetic really.
As for Wullie, Aberdeen, I'm convinced he's actually that tosspot formerly known as CapitalGuy from Edinburgh. Only people from that 'overblown market town' have such ignorance about Glasgow.
Posted by: tris, scotland on 11:56am Fri 14 Mar 08


Good post buccleuch.

You spoiled it at the end being unpleasant about Edinburgh, which is also a fantastic buzzing place.
Posted by: stmonan, Glasgow on 12:14pm Fri 14 Mar 08
If Glasgow had as many actual tourists as it has researchers, brand consultants and journalists prepared to treat their outpourings as holy writ, it would be a lot more prosperous. 15th to 13th in some half-assed list using dubiously defined terms, who cares?

The day I can't get a table in the Merchant City on a schoolnight because it's packed out with "early style adopters", I may take piffle of this nature seriously. Was public money used to prepare this ridiculous exercise?
Posted by: delboy, glasgow on 12:17pm Fri 14 Mar 08
To all the boys and girls who have a thing about Glasgow get a life and grow up including the moaners from the city who complain about any new developments in the city. I can just picture them all in their homes being in the huff when the Commonwealth Games will be on bring it on and more I say.
Posted by: Noah Problem, Carnwadric on 12:19pm Fri 14 Mar 08
Ah wiz gonnae sign on and say "gaun yersel, Wullie frae Aiberdeen", but 22 urra people got in first.

Oh well !!
Posted by: bob mckay, glasgow on 12:49pm Fri 14 Mar 08
Im not letting letting sheepforbrains have the last word. Wullie was probably an Aberdeen casual of the 1980s and thats his memory of Glasgow. Very much concerned with all things glasgow is oor wullie.
All proud scots should be supportive of the strides Glasgow is making in becoming a world class destination.
Posted by: sam, greenock on 12:50pm Fri 14 Mar 08
Ian wrote:
Wullie fae 'Aberdeen' is NOT from Aberdeen - he's from EDINBURGH and his name is Matthew! Just thought I'd make everyone aware of that point - although it is rather obvious to be honest! C'mon the GLASGOW! :o)
How's it obvious his name is Matthew?
Posted by: Ian on 1:00pm Fri 14 Mar 08
sam wrote:
Ian wrote: Wullie fae 'Aberdeen' is NOT from Aberdeen - he's from EDINBURGH and his name is Matthew! Just thought I'd make everyone aware of that point - although it is rather obvious to be honest! C'mon the GLASGOW! :o)
How's it obvious his name is Matthew?
Dinna be a dafty - it is obvious he's from Edinburgh with his anti-Glasgow rantings.... One or two from our capital just cannot deal with the fact that Glasgow has again caught up and is tapping it on the shoulder
Posted by: Ian, Glasgow on 1:32pm Fri 14 Mar 08
Meep wrote:
Glasgow and Glaswegians dont wanr tourism in their city anymore. Tourism hasnt done anything to help the majority of Glaswegians. Glasgow is not a playground for tourists. We want our city back. Go to edinburgh if you want that Mr tourist.. Glasgow is not for tourists, and Glaswegians will make sure of that.
What garbage! We want more tourists, they SPEND MONEY and create MORE JOBS!

Speak for yourself Meep and not for 'the majority of Glaswegian's'!
Posted by: buccleuch, Glasgow on 1:54pm Fri 14 Mar 08
So. Ian how do you know CapitalGuy Edinburgh/Wullie fae Aberdeen is called Mathew. Spill the beans!

And excuse me, but what on earth are you talking about 'Glasgow catching up with Edinburgh??'

That is not how it is seen at all by people here, sorry.
Posted by: Levenax, Scotland on 1:59pm Fri 14 Mar 08
I'm a weegie born and bred and i'm sad that my city has been ruined. There are so many grotesque buildings in the city centre e.g. huge parts of Strathclyde University. I was strolling past the Woolfson Centre the other day and I came upon the Department of Architecture. My goodness, I'd forgotten what a really ugly building it was - truly horrible. Then I thought how fitting it was that architects should inhabit such a monstrosity since they've inflicted so many of them on the rest of us.
Posted by: buccleuch, Glasgow on 2:07pm Fri 14 Mar 08
Levenax, a lot of Strathclyde Uni is being demolished. Livingstone tower going amongst others.
Check out www.futureglasgow.co
.uk a great little website which shows all new buildings proposed and passed for Glasgow
Posted by: sam, greenock on 2:17pm Fri 14 Mar 08
Ian wrote:
sam wrote:
Ian wrote: Wullie fae 'Aberdeen' is NOT from Aberdeen - he's from EDINBURGH and his name is Matthew! Just thought I'd make everyone aware of that point - although it is rather obvious to be honest! C'mon the GLASGOW! :o)
How's it obvious his name is Matthew?
Dinna be a dafty - it is obvious he's from Edinburgh with his anti-Glasgow rantings.... One or two from our capital just cannot deal with the fact that Glasgow has again caught up and is tapping it on the shoulder
Ian,
You were the one that said apart from being from Embra his name was matthew and it was obvious, now being from embra may be obvious but I'm still curious to see how obvious his name is
Posted by: nicolas, Canada on 2:20pm Fri 14 Mar 08
I agree with Paul, Castle Douglas, about Glasgow impressive architecture. (Unfortunately, not many people stop and look up to admire it. ) And like Buccleus, Glasgow , I do believe that Glasgow is the Arts and Cultural centre of Scotland. Glasgow, however, has another BIG asset: The GLASWEGIANS themselves. They are friendly, helpful ,and make visitors welcome. This is especially true of the Big Issue vendors. So It's not surprising to see an increase in the visitors to the city. As for crime, gangs, etc. Glasgow is not worst than Edinburgh, London, or even Toronto and Vancouver.

I first went to Glasgow as a visitor, I go back every year because I feel welcome, at home and can enjoy many activities.

Meal do naidheachd, a Glaschu.
Posted by: buccleuch, Glasgow on 2:34pm Fri 14 Mar 08
Nicolas, if you haven't already done so, I highly recommend day trips to the west coast islands from queen street station. www.calmac.co.uk
Posted by: SunnyJhim, South of the River on 2:55pm Fri 14 Mar 08
I have three questions for the posters on this thread:

(a) what is wrong, negative or misguided about Glasgow's only broadsheet running a small article on stakeholder feedback relating to one of the City's post-modern 'primary' industries (b) why are there posters composing mails saying things like "no offence, Rome's better" or " Vienna has it all". It might well be true but is of absolutely zero relevance to this story, which is simply a factual representation on the outputs from a highly specific piece of secondary research. That research finds that people in the 'early style adopters' category gave Glasgow a bigger thumbs-up in this survey than they did first time around. That is not a debating matter - it is a statement of fact based on that specific sample survey (c) that being the case, why are those involved in promoting the City in relation to this particular industry (Tourism) not allowed to be a wee bit excited by these findings? It means that all the stakeholders involved are doing a good, improving job in delivering a quality product to those that CHOOSE to spend their hard-earned income here.

Tell me...what is wrong with that exactly???
Posted by: Celtic Lion, Roar on 3:50pm Fri 14 Mar 08
I'm a choochter and stay away from cities (and large towns) as much as I can. For the sake of Scotland though I'd like to see all of our cities doing well. However, by coincidence this morning I happened across a post at persianfootball.com from an Iranian now living in Glasgow who said it was more dangerous there than anywhere he'd ever been in Iran!

Now of course that's all going to depend upon gender, whether or not you've done something worthy of a public flogging, and perception. I think though we've still got a long way to go. Dundee has come a tremendous way in recent years, there's no reason for Glasgow not to do the same.
Posted by: Paulo, Glasgow, Scotland, UNITED KINGDOM on 4:00pm Fri 14 Mar 08
Wullie wrote:
If Weegies are soo thick that they swallow this kinda crap,hook line and sinker. Its no wonder then that the liebour party has easily conned them for 50 years into voting for them. A couple of weeks ago their was a '' Horizon '' programme on BBC2 about peoples life expectancy. The oldest people lived in Okinawa , Japan they all live on fish and die at around 95. Then they went to Glasgow where all the men smoke , booze, eat chips and all die off at 55. Thems the facts. Ps. Ian from Glasgow is really a transvestite truck driver called Doris from Ullapool. Its bleeding obvious , everyone knows it.
Wullie is getting frustrated..his sheep aren't puting out...

Wullie is a sheepshagger!
Posted by: buccleuch, Glasgow on 4:00pm Fri 14 Mar 08
Wullie/CapitalGuy/Ma
thew
Them the facts....well you know about statistics. The East End of Glasgow along with the East End of London are the poorest boroughs in western Europe . Are you as ridiculously vitriolic about London? Thought not.
Another important fact to remember about the Glasgow stats is that a large, wealthier, part of Glasgow was lobbed off , halving Glasgow, thus skewering the per capita stats.
Posted by: Celtic Lion, Roar on 4:01pm Fri 14 Mar 08
Wullie you're an intelligent man with a strange sense of humour who seems frustrated with Glasgow's support of the Labour party, don't go dragging me into your wind up gags though - I have enough people here willing to call be anything from "boring" to "unionist" already!

Besides, Iran is - at worst - a second world.
Posted by: Celtic Lion, Roar on 4:11pm Fri 14 Mar 08
Nope, I don't even like football. I was surfing around seeing what damage that prat from the hootsmon (along with Westminster) had done to the image of Scotland with his propoganda piece today.
Posted by: buccleuch, Glasgow on 4:48pm Fri 14 Mar 08
intelligent and insightful as ever
Posted by: buccleuch, Glasgow on 4:50pm Fri 14 Mar 08
So Wullie, old bean, why the insecurity complex about Glasgow?
Posted by: buccleuch, Glasgow on 5:00pm Fri 14 Mar 08
Have a lie down, put your feet up, relax. Now I think your condition is known as the NewYork/Washington Scenario. You know, when some provincial 'capltal' is overtaken and eclipsed by their rival leading to a lot of tut tutting and tsk tsking about The Big Bad City.
Get over it
Posted by: Observer, Glasgow on 5:29pm Fri 14 Mar 08
it's quite simple really Glasgow has some of the worst deprivation and low life expectancy in Europe, and some of the most fantastic architecture and cultural life too. It is a multi faceted City some good some bad but it is a hell of a lot more interesting and stimilating than Aberdeen so get it right up you Wullie.
Posted by: Boudica, Glasgow on 6:02pm Fri 14 Mar 08
I think Wullie is Jealous of Glasgow .. Glasgow is loved by Millions even though we have our Problems as most Cities do .. we have been called all sorts of names over the years but most commentators on the Worst aspects of Glasgow will still tell you the not only like the City they Love it ..Why because in spit of it all Glasgow folk will still give you a warm welcome and as it is The City of Glasgow that have kept the Likes of Aberdeen and Edinburgh afloat down the Years ...What a Wonderful Generous City and People we are ....No wonder Wullie is so Jealous ....God Loves His Dear Green Place ....
Posted by: SunnyJhim, South of the River on 6:23pm Fri 14 Mar 08
Boudica. I think you speak the truth. Why would someone with such a down on Galsgow spend so much time posting shoite about the City on a forum run by the City's broadsheet.?

I'm assuming, outside the Trump saga, it's (another) slow news day at the Press & Journal.
Posted by: tallinn man, glasgow on 7:01pm Fri 14 Mar 08
When I moved to Glasgow twenty years ago, people thought I was mad. Now they are flocking here. Why have people changed so much? Maybe they were just blinkered before.
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