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   Web Issue 3272 October 7 2008   
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Harry Potter and the Money-Making Machine
MELANIE REIDFebruary 08 2007

There are some things which have to be said, even if they make one desperately unpopular with a nation's children. Some of us - and I'm speaking in a whisper here - are glad that the seventh and final Harry Potter book has been finished. In fact, not to put too fine a point on it, we're indescribably, heel-clickingly overjoyed that J K Rowling has written "fin" for the last time.

The author herself, it seems, feels the same way, describing a simultaneous sense of "heartbreak and euphoria" in signing off a publishing and marketing phenomenon which gave children's books a much needed boost and made her one of the richest women in the world.

But are we allowed, politely, to heave one very big sigh of relief as well? Some of us are weary of the hegemony even more than the hype. Some of us - well, OK, quite a lot of us - have come to regard Harry the global brand as a total bore, as predictable as Coca-Cola, as stimulating as a Big Mac and as profitable as Nike. We will be happy never to hear the name mentioned again.

Certainly, it is possible to describe as cultural tyranny the way in which Harry has dominated popular taste for the past decade or so. An astonishing 325 million copies of the books have been sold around the world, which has little to do with the intrinsic merits of a jolly saga about a boy wizard battling evil, but everything to do with the power of the marketing industry, children who are both less literate and more overtly consumer-conscious than previous generations, and parents clutching at a liferaft in the sea of their busy lives. This is a thing peculiar to its time.

The Harry Potter books are, as entertainment, inoffensive. But they're not literature; they're middle-brow pot-boilers. I will not presume to go as far as the great Yale professor, Harold Bloom, author of The Western Canon, who said of J K Rowling's work: "The writing was dreadful; the book was terrible. As I read, I noticed that every time a character went for a walk, the author wrote instead that the character stretched his legs'. I began marking on the back of an envelope every time that phrase was repeated. I stopped only after I had marked the envelope several dozen times. I was incredulous. Rowling's mind is so governed by cliches and dead metaphors that she has no other style of writing."

But I'm with Bloom in his demolition of the well-rehearsed argument which says that at least children are reading something, and that Harry Potter will lead them on to a life of reading - and, by inference, erudition. Now the first part of this argument does have something going for it: no doubt some children who would otherwise have spent their lives playing Grand Theft Auto: Vice City on their games console have been rescued from zombiedom by the gripping tales of Voldemort and Hogwarts.

But the second part doesn't hold water. Harry Potter will not lead children on to Swallows and Amazons, the Just So Stories, Wind in the Willows or Alice through The Looking Glass. What it will do, as Professor Bloom declared, is train them to read Stephen King. (Not, one gathers, a writer he admires greatly.) Certainly, in my own experience, the craze for Harry Potter books was a peer group thing for children, not unrelated to wearing the right brand of trainers. They were bought as status symbols and then languished, a quarter read, for years under the bed. How many of those 325 million copies failed to change the trajectory of the modern TV-raised child who, tragically, does not read for pleasure and probably never will? More than a few, I suspect.

Where I really quarrel with Harry Potter is not in the quality of the writing but in the marketing. This Harry – Harry the brand – really is a monster of the first order.

So that's the elitist argument against Rowling, if you like: that her work is part of a general dumbing down; that in a way the whole Potter phenomenon represents a missed opportunity to stretch children's imaginations and teach millions the use of supple, challenging, original writing.

It's all a little harsh. Rowling's books are not that bad and have brought pleasure to millions. I remember as a child exactly the same kind of literary snobbery attaching to Enid Blyton books: speaking personally, I was forbidden Noddy and Famous Five books on those very grounds, but made up for it later with wall-to-wall absorption of Mallory Towers, read illicitly under the bedcovers by torchlight. Some would say they can see the malign influence still.

Where I really quarrel with Harry Potter is not in the quality of the writing but in the marketing. This Harry - Harry the brand - really is a monster of the first order. Somewhere along the line the author waved bye bye to her creation and saw it become a global money-making colossus, one which exploited the thrill of the chase and the tribal yearning to be part of something. It wasn't a book; it was a badge of belonging; a cult, Warner Bros. And more than 70 million Google entries. "I've got mine. Have you got yours?"

Oh, we fell for it. We were sent to spend nights queuing in the cold on Sauchiehall Street, in order to be the first to purchase one of those doorstopper hardbacks for our employers. This is when I perceived another worrying phenomenon: the rise of the adult fan. Frequently, the grown-ups queueing for their copy weren't doing it for nieces or nephews, but for themselves. In some cases their lips were moving when they scanned the lines, in other cases they didn't even have that excuse.

Read children's opinions of the Potter phenomenon, and they are surprisingingly thoughtful. "It's the most well-written book since Roald Dahl, but I still think it's over-hyped"; "Most kids don't know who Harry Potter is and only follow the crowd"; "When the film comes out I want to see if it's as good as the book".

Far more infantilised are the adults who have latched on to Harry Potter. Last weekend my colleague, Damien Henderson, in an admirable and thorough testimonial to J K Rowling's undoubted achievements, explored the commercial phenomenon that is Harry. He received an e-mail from an adult female Potter fan in the States, telling him she felt an "emotional, intellectual and personal" connection with him because of what he had written. The books, she said, had made her reflect on her own childhood and she was "enriched and satisfied".

Now all this is very sweet; and one can only be pleased that she and millions of fans like her are happy, but one does have to question whether J K Rowling is now being hijacked into territories which she never intended to visit. In that sense it is interesting that both the author and the young actor, Daniel Radcliffe, who plays Harry in the (largely lamentable) films, have expressed sincere relief at the end of the saga. Is it too presumptious to suggest that everyone creative connected with Harry has been imprisoned for too long in an immense money-making machine; one which has came close to crushing the original joy of an adequate story? I don't think so.


© All rights reserved. Reproduction in whole or in part without permission is prohibited.


Posted by: Matt on 2:50am Thu 8 Feb 07
I think it's ridiculous to say that JK Rowling's work doesn't encourage children to read "literacy". As a ten year old, Harry Potter was the first novel, or at my age, 'chapter book', that I seriously sat down and read cover to cover. Before that I was reading the even less rewarding Goosebumps series, which I hardly completed anyway.

Now, as an 18 year old, I can say that I have read, independent of school, a large number of Shakespeare and Arthur Miller's plays, Agatha Christie's mysteries and Charles Dickens' novels, and many other texts that would be considered literacy. I have no problems saying that I have only done this thanks to Harry Potter.

This article is a load of rubbish written by somebody who probably had their own book manuscript repeatedly rejected by publishers and are now extremely sour towards anybody who makes money from books. JK Rowling, being the first billionaire author, would be the natural person to choose to criticise by someone like this.
Posted by: Ryan, Scotland on 3:13am Thu 8 Feb 07
quiet you.

the harry potter books have certainly expanded children's vocabulary, judging from the last post... isn't that what reading is all about?

plus, theres SNAKES in the harry potter books.

*hiss*

Posted by: Fargen Nutton, United States on 3:25am Thu 8 Feb 07
I love British humor. Was this article a joke? You can't be serious. Other than your invalid statements listed about the supposive cons of the series, I can't understand why you would reproof people when they read for enjoyment, which, with all due respect, is acceptable. There was a time the literature you speak of did the same, and, whether you like it or not, Harry Potter will probably be the next classic read in the classroom in thirty years, just as Catcher in the Rye/italic] is today in the high school.
Posted by: Arlene Somerville, australia on 7:12am Thu 8 Feb 07
Ist book - ok
2nd book - dire
3rd book and on - rubbish
Posted by: Jane Verne, Australia on 9:50am Thu 8 Feb 07
I'm a grandmother who really prefers to read non fiction, but I still
enjoy some of the "great" classics, including children's classics
("The Wide, Wide World" for instance, with all the fascinating
religious bits left in). I also like good detective stories.

I read the Harry Potter books at a rapid pace, thoroughly enjoying
the way the writing carried me along. I can't see any point in
comparing them with "Swallows and Amazons", which no doubt
still has followers, but which demonstrates with the name "Titty" that
the series belongs to a different age. I detect a hint of snobbery
in this review, as though "Harry Potter" readers need to be
urged to support books published a respectable time ago.


Posted by: Karen, Glasgow on 10:03am Thu 8 Feb 07
The success of Harry Potter books has transformed children's literature. Books written by children's authors are far more likely to be published now than they were a decade ago. This alone is reason to celebrate.
Posted by: Jeremy, UK on 11:01am Thu 8 Feb 07
I can tell from the article that Melanie Reid has not read the books and giving Bloom's pathetic sideswipes any credence is just lazy. Only time will tell whether these books will rank as children's classics. I am confident that they will.
Posted by: Neil, UK on 12:41pm Thu 8 Feb 07
It's unfortunate that Melanie Ried can do little more than take sideswipes and fall back on "opinions" of other people to prove that a book is good or well written. Thats the problem you see. Being unable to think for yourself and make up your own mind. I don't recall adults or kids being forced at gunpoint to to go and buy the latest potter. Although if it gets you out and into a bookshop then who knows what you might find.

I've read a few of the later books, which in my opinion (such as it is) they are good stories and a pleasant way to pass an afternoon. If it encourages youngsters to read books and ot start to think for themselves then that has to be applauded.

Nothing attracts criticism like success.
Posted by: Wendy, America on 4:32pm Thu 8 Feb 07
Wow, jealous much?

Do you have a novel that was turned down or something?

Posted by: Phoebe, UK on 6:06pm Thu 8 Feb 07
I can't help but laugh at your little article. Is this really your profession?
Posted by: Susan, USA on 6:10pm Thu 8 Feb 07
Most of the negative comments I've read regarding the Harry Potter series have been from people who have only read the first book and really hasn't given the series a chance. Admittedly, the first book was written for childern, and it does not have the worlds best written prose. It is a captavating fantasy story about a boy that childern can relate too, and a story which most adults can also relate. But the books "grow-up" along with their readers, they become darker, more complicated, laced with clues, mythology, clever twists, and contain more than one mystery at a time. The names of people, places and references are drawn from old English, French, Latin, famous literature, Greek mythology, and popular culture; if you're interested enough, or "fan" enough, and take the time to track down these references, the new reader will find many new worlds to explore, and the seasoned reader will smile upon noticing a clever twist to an old theme or reach for a reference book to check a line. Each book builds upon the previous books; each book is a story in itself, but is also a part of the overall continuing storyline; each book is part mystry, part fantasy, part boys-school story, part adventure story, and completely entertaining. What's wrong with getting excited about a story?

Harry Potter may not be great art, but it is very, very clever and makes people want to read, and most go on to theorize on what is going to happen next, or maybe they want to write their own story, produce art, role play, or throw a Harry Potter themed party--in other words--they use their brains. In my book nothing can be better than that, so I say that yes, I am a fan of Harry Potter and proud of it.

Posted by: Tim on 6:15pm Thu 8 Feb 07
Ten year olds don't read 800 page books -- over and over -- because of peer pressure. The notion is absurd.

As for Bloom, do you yourself a favor and download one of the many bootleg PDFs of the Potter books and search for yourself the word "stretched". There is not one occurance of "stretched his legs", in the first four books which is all I bothered to search. He LIED. Does that tell you anything about his motivations? So what should we conclude about yours?

Harry Potter is literature of the first rank, deep and complex. Long after her critics are dead, the books will still be classics, just as most other classics were derided in their day as populist pap.
Posted by: Kate, Canada on 6:17pm Thu 8 Feb 07
How can you expect any reader to take this seriously, when you can't even facts straight. You have the right to say you don't like the books, but do yourself the courtesy of at least having a fact checker on staff. This only proves you're lazy.
Posted by: mandy, united states on 6:28pm Thu 8 Feb 07
wow what a joke! Harry Potter has changed childhood forever. It allows children to explore a world where anything is possible. Isnt that what its all about, teaching our children that anything is possible? To create life long friends who stand by you when nobody else does? To show courage and bravery and stand up for what you believe in? If thats what Harry Potter is about well our children are going to be far better off and stand for those principales shown in Harry Potter. I applaud Jo Rowling for opening doors to children that were never open for me. TO JO AND THE FUTURE!!!
Posted by: Angel, Canajoharie, NY USA on 6:32pm Thu 8 Feb 07

I agree with Jeremy, Melanie has NOT read the books. Or at least read them with any understanding.
I admit the first time I picked up Harry Potter, I put it back down. I didn't like it. The writing was just....annoying.
THEN, I read it with understanding, with time, with an open mind and as fast as you can say "quidditch" I was there, living and breathing Harry Potter. Eagerly anticipating the next book and the next and so on.
So, instead of critisizing dear Melanie, let us all thank her. Hermione said it best in The Order of the Phoenix (where Umbridge forbids anyone from reading the Quibbler),
"...don't you see? If she (Umbridge) could have done one thing to make absolutely sure that every single person in this school will read you interview, it was banning it!"
Don't you see, Melanie, you're just advertising Harry Potter!! Cheers!
Posted by: Danielle, United States on 6:35pm Thu 8 Feb 07
Okay, I would have to disagree with the statement that Harry Potter does not encourage children to read. As a child I liked to read, but I liked TV much more. Harry Potter completely changed that for me. I've now read many classical books including Pride and Prejudice , To Kill a Mockingbird , and Catcher in the Rye . Harry Potter made me want to read to see if there were any other books as good as Harry Potter. I would also have to disagree with the statement that the books have not enriched children's imaginations. What could do that more than a story about a boy from a bad home who finds out about a secret world where he's a wizard and everybody loves him and he is famous? When I first started reading Harry Potter it wasn't because the "cool kids" were reading it, or because of peer pressure. In fact, I was one of the first, if not the first to read it in my class, and after that it still wasn't popular at my school. I read it because I loved it. None of the "cool kids" read it. I read Harry Potter for me. I think that it is incredibly ridiculous for someone to say things like this about the books when they obviously haven't read the books. This review sounds like the ramblings of a bitter and jealous woman.
Posted by: B Thomas, United States on 6:38pm Thu 8 Feb 07
Ms. Reid, you are of course entitled to your opinion, and I won't tell you how silly and pretentious you sound.

But if you really feel so strongly about the marketing machine behind Harry Potter, wouldn't taking the "high road" in this instance be to ignore Harry Potter entirely, rather than writing a nice fat article about the series?

Surely you didn't think that you might gain notoriety and readership by publishing an unpopular opinion about a very popular subject?
Posted by: christian(an harry potter fan thank you very much), none of your buisness on 6:40pm Thu 8 Feb 07
it is important to say that j.k. rowling did not know that this book was going to be as big as it is. as for all the commerical stuff that is in harry potter i think it is great. i for one do enjoy the books better than the movies. i am 14 years old and i feel that i have grown up with harry all my life(almost) i do not think that it right for people to attack these books because of the commercialness they have gained over the years. she has brought these books all over the world, children who other wise would have barely ever read are now hooked on books. i think that is amazing. all because of one series of books.
Posted by: Lisa T, Boston, MA USA on 6:43pm Thu 8 Feb 07
This article almost makes me laugh out loud. This is obviously someone who has never read any of the Harry Potter books. The reason I say that is because this used to be my opinion before I actually read them myself. I didn't read any of the books until after the OOTP came out, up until then I could never ender stand what all the hype was about.

Now I have read all six books cover to cover more times then I care to admit. They are probably some of the BEST books I have ever read. And since I am 35 years old and not a 10year kid I think I have read enough books over the years to make that statement.

I am now counting the days until the last book comes out. I am both very excited to see how it ends and very sad that it is ending.

I have always thought that everyone is entitled to their own opinion but I don't think you should offer one if you really don't know what you are talking about.
Posted by: Jessica, USA on 6:46pm Thu 8 Feb 07
A few points of contention, if I might:
The quote that J. K. Rowling felt "heartbreak and euphoria," was taken out of context by the author. Her "euphoria," as described in the full quote on her website, is not that the books are finished, per se , but that she has accomplished all that she set out to do when she imagined the series so many years ago.
Aside from this misquoting problem, I must also argue with the claim that students buy Potter as a brand or status symbol., and little more I am a high school teacher, and I see students here read, re-read, discuss, and write their own fiction, all based on their love of these stories. I have been drawn into the Potter universe myself by their earnest love of Rowling's tales. The books certainly don't remain a quarter read by anyone around here!
Posted by: Donna, USA on 6:46pm Thu 8 Feb 07
It is unfortunatel that someone can not take the time to research and form their own opinion. Children and adults alike love the books(which they took the time to read more than once I might add) ) and formed their own opinions. What is the harm. In the world we have today, a little joy, magic and adventure certainly cannot hurt.

Do everyone a favor, if you don't have something nice to say, don't say anything at all.. Your article sounds like sour grapes.

Posted by: Vivian Mills, USA on 6:55pm Thu 8 Feb 07
I would only like to say to the author of this article that I respect her opinions, and while I do consider the "Harry Potter" craze to be a little silly; the books are nonetheless great entertainment. I'd rather have my son reading a Harry Potter book and learning about loss, courage, friendship and strength of character than playing a video game. I also disagree with the statement that the HP saga will not introduce children to other forms of "literature." I don't think she has ever read the books, because if she had, she would have noticed the references to classic literature and mythology are all over them. It is very sad to see the books end, but all good things must, and it is very low from the writer of this article to misinterpret the statements that the author and the lead character of the movie have issued.
Posted by: Sophie, France on 7:00pm Thu 8 Feb 07
I am French and I learned English thanks to these novels. I began reading them in English when I was 13. Since then, I have discovered many great English poets, playwrights and novelists such as Shakespeare of course, Swift, Byron, Scott, Wilde, etc. I particularly loved Shakespeare's and Byron's works.
Now, I still love Jo Rowling's work, even if it is no way as brilliant as most classic works. This is just silly to compare modern literature with classic literature. Anyways... Most statements are pathetic and quite irritating. You just need to visit Mugglenet.com and read some editorials or "theories" about the HP books. It will certainly scare you when you'll realise how clever and cultured HP fans can be.
Really...Your criticism shows how much you are ignorant and what the real purpose of your article was : to shock people to get some attention....
Posted by: Carrie, Texas, US on 7:00pm Thu 8 Feb 07
I have to agree with Matt. I started reading the Harry Potter series at elven years old, and now as a 19 year-old adult on my own I continue to be an adoring fan of the series because it's simply good literature. I think that if Harry Potter were simply a "money-making" machine than it wouldn't have kept me and thousands like me excited and waiting for the next installments for eight years.

I also have to disagree with the following statement:

"So that's the elitist argument against Rowling, if you like: that her work is part of a general dumbing down; that in a way the whole Potter phenomenon represents a missed opportunity to stretch children's imaginations and teach millions the use of supple, challenging, original writing."

The reason so many people have fallen in love with these books is because it's a Fantastic example of challenging and original writing. What J.K. Rowling has created is not only a story to sink our teeth into, but and entire world we can escape to any time. For these reasons I've acquired the thirst for adventure, magic and love that have led me to reading numerous other books along the way. I too like books by the likes of Charlotte Bronte, F. Scott Fitzgerald, and Charles Dickens, but I don't think that just because the series hasn't been out for fifty years that it can't be considered a classic to those who grew up with Harry.
Posted by: Adult Potter Fan, Wisconsin, USA on 7:03pm Thu 8 Feb 07
Melanie, so I take it you don't make money at your job then? You, self-righteous you, must spend all of your time in intellectual reading of things such as Philosphy and Physics, and solving the world's problems of literacy, ...and all, for no pay?

Jo's work has always been about the story. Oh, and you didn't mention how profits from the two Hogwarts school books go to charitable funds. The marketing frenzy that you so abhor are a direct result of that wonderful reality called CAPITALISM. So don't blame Jo for it.

You make so many false accusations it would be funny if I weren't so offended. Many other people have posted comments with accurate criticisms of your works- I won't repeat them. But let me explain to you, as an adult fan, something that you apparently missed as you were looking down your nose at us: We get different things out of the story than would, say, a 9-11 year old. Jo has written a dynamic story containing clever plot, rich characters, a fantastic depth of detail, and even wit and comedy. All of this, wrapped around a moral fable about the importance of courage, loyalty, friendship and patience. And so, I will be patient with you and forgive you for your inconsistent and incorrect article which displays nothing but a fervent need on your part to say something unpopular and get it done by deadline.
Posted by: Jackie K, New Jersey, USA on 7:03pm Thu 8 Feb 07
This article makes me laugh because of all it's false statements.

First off, Jo is not glad to have the series finished. I believe that has stated that she is sad, but feels a strong sense of accomplishment. And to be honest, I don't blame her. Not only has she just finished a seven part series, but when she started writing the series, she was just a single mother, pushing her daughter around in a carriage, waiting for her to fall asleep so she could run off to the cafe, order two cups of coffee, and write her story. I challange you to do something like that. You should keep in mind that Jo never intended for Harry Potter to become a "global brand" as you put it. All she ever wanted to do was tell a story, and I have to say she is one of the most fabulous story tellers of our time.

Your statement that the Harry Potter novels will lead children to read Stephen King is incredibly hysterical. Stephen King is also a fabulous writer, and for kids to be reading is an accomplishment as it is, in a day and age where video games rule many children's lives. So what if Stephen King is not what you would want your children to read, when they get old enough, they will make the right decision and read what they want to read.

It is completly false to think that chilredn won't want to read more because of these books. I know for a fact that one of my younger cousins gets angry with me every time I try to read Harry Potter with her, because she's convinced that her mom doesn't remember the story, and she want's to read it with her mother rather than me. She's done the same thing with multiple other books. It is very rare for a child to be so eager to read a story multiple times. And you can't expect every single child whose ever read Harry Potter to put down the video games and go and read. The fact that it's ahppening at all, no matter how large the number, is enough.

But you know what I really loved? The comment about the adult fans. Now as an 18 year old, I think that I can form a valid opinion on the books, and on this article. And my opinion is that if you are to closed minded to see that these books have done for children all across the world, and what they have done for me personally, then well maybe you need to go back to high school and take a few courses over again.
Posted by: Emily Crum, Odenton, MD on 7:07pm Thu 8 Feb 07
I must say I am more than a little chagrined that anyone would come over so harshly against Harry Potter, either as a series of books or as a marketing brand. To be quite honest, anyone with an axe to grind about the quality of writing in the series has not spent much time in the children's section of their local bookstore. Compared to such compatriots as "Captain Underpants" and "The Magic Tree House" - both series that are aimed at the same age group as "Harry Potter" - Rowling's writing is breathtakingly brilliant. Compared to the writing in the average adult-oriented fantasy series - "Dragonlance" is considered a classic - Rowling's writing is once again head and shoulders above the average.

As for the marketing - I find it insulting that a work of quality is looked at askance when, for goodness' sake, "Rugrats: The Movie" tries at least as hard. I doubt very much that the marketing campaign would have anywhere near as much popular response if people were being advised to buy into empty hype and drivel. It is perfectly fine that someone have a distaste for the subject matter - but to accuse the rest of us of lack of taste for choosing movies, snacks, and costumes with the Harry Potter trademark, when the brand alternatives are clearly inferior, itself demonstrates a true lack of either awareness or taste.
Posted by: Siobhan on 7:16pm Thu 8 Feb 07
NEVER INSULT HARRY POTTER INFRONT OF ME!!!
Posted by: Ashley Keene, Columbus, OH on 7:17pm Thu 8 Feb 07
If your true quarrel with Harry Potter is the marketing and branding, then why all the infantile stabs at the quality of the writing and the stereotyping of the fandom? This article is what's poorly written, with a severe lack of focus or, rather, a lack of any conclusion whatsoever. What is it that we, as readers, are to take away from this article?

This is a whiny piece of writing, offering little more than a single person's opinion about a brand without any qualifying evidence to suggest that the brand is negatively influencing society.

A poor, poor waste of time for anyone to read.
Posted by: Sophie, France on 7:21pm Thu 8 Feb 07
I would like to add, after a friend's comment on this article, that I know at least 8 French teenagers who began reading the Harry Potter novels in English when they were between 12 and 17. Considering the great difficulties we first encountered and the incredible will and courage that drove us to actually learn your language, to understand the books and to enjoy them, I don't really think that's marketing which made us to love Harry Potter. The HP novels are too subtle to be reduced to what you think it is. I must go, bye-bye and read the books at last!
Posted by: Melanie Johnson, Charlotte, NC on 7:27pm Thu 8 Feb 07
I have read and re-read your article many times trying to make sure this isn't some kind of journalistic joke. But unfortunatly your really must feel this way.. shame.

Its a shame that people like you still exsist and have jobs The kinds of people who back in Shakespear and Oscar Wildes time would have called their work trashy and pointless and not literature. I"m sure you would agree that THEY are literary giants never to be doubted.. but then again time has passed and culture has changed. All the greatest books ever written have never been given their just deserves till may centuries after the fan base and author have passed on. However, unlike those authors who never were appreicated till they had long since bit the dust, JK Rowling has HUGE fan base (many of whom will I"m sure comment on your trash of an article) jsut because you haven't read a WORD of the books or most likely written a book anyone would ever buy doesn't give you the authority to tell the world what a GREAT thing it is that book 7 is almost here and the "bad fake literature" will go away. You are just a sad , pathetic has-been that couldn't publish a book and there-fore had to deal with being a low-life journalist for a paper no one even gives a **** about. Congrats...
Posted by: Ashley on 7:33pm Thu 8 Feb 07
You are an idiot and will never do something 5451215345 as succesful as what JK Rowling achieves everyday.
Posted by: Adrien, London on 7:34pm Thu 8 Feb 07
THe HP novels are fabulous. Maybe the style is not great, but the story is amazing. And by the way, the leg-stretching is mentioned ONCE in the first book, so either the great Yale professor, Harold Bloom, has serious reading problems, or he should stop drinking alcohool. And most of the readers i konw started with HP. This article is utter and complete rubbish.
Posted by: Carrie Halcomb, Baltimore, MD on 7:35pm Thu 8 Feb 07
Oh, my. How is the weather up there on that high horse?

In all seriousness, it seems to be in fashion to bash that which many others find enjoyable. No matter. I'm just sorry that you feel, Ms. Reid, feel the need to ruin something for everyone else. Not that you could, that is.

So, while you rejoice in Harry Potter's end, I feel nothing but pity for you. Clearly, you know not of what you speak.
Posted by: lilbitfeisty, Minnesota on 7:37pm Thu 8 Feb 07
Siobhan wrote:
NEVER INSULT HARRY POTTER INFRONT OF ME!!!
You said it Siobhan!!!

You've opened a can of worms on this one honey. Good luck to you!

You read Bloom's book... was that your only source of research?
Posted by: Devin, Brooklyn, NY on 7:39pm Thu 8 Feb 07
It's all part of the hype machine, eh? I believe you're forgetting there once was no hype machine.

How did I hear of Harry Potter in 1999? My father told me. I told some friends. People want these books because they enjoy them, not because they're being forced down their throat.

Why does Harry Potter shoot to the top of all pre-order lists the moment a low-key announcement on the release date is made? Because people want it. Hype, indeed.

I like my Dickens and my Dostoevsky and my Burgess and my Austen. I also like my Stephen King and my JK Rowling. Jeez, like you can't enjoy different things.

In my opinion, the series wandered from its roots as a series of great mystery novels in the fifth and sixth installments (where the emphasis became more on character development and building toward plot resolution rather than being great nearly-self-contained stories), but the books are still funny and diverting and I still want to know what happens next.
Posted by: Jillian Weasley on 7:42pm Thu 8 Feb 07
Umm, sounds as though someone has not read the Potter series! Jo has become a billionaire because of her talent, and the simple fact that so many fans can read Harry Potter at different levels. So, the next time you feel like going on a Potter rant, save us fans the trouble of reading your whiny, and desparate attempt at ridiculing Jo's novels, by actually reading them!
Posted by: Em on 7:45pm Thu 8 Feb 07
This woman should have never written this article. It has no factual basis and she should be fired. What a disgrace to journalism she is.
Posted by: shadowquill, at my computer on 7:45pm Thu 8 Feb 07
Oh, I see. Because something is popular, it's popularity must automatically be attributed to it's inferiority.

The Harry Potter series uses traditional symbolism and themes that can be found in many classics. If you would investigate further instead of taking everything at face value, you would discover a depth to the Harry Potter series that may or may not be beyond this sort of...narrowminded comprehension (or lack thereof).

The commercialism has been kept in check, for the most part. As a fan, I really appreciate J.K. Rowling's semi-iron control over the movies. Nonetheless, one can hardly judge the series by those! Watching the Harry Potter movies is the near equivalent of reading Spark Notes. They contain the glamour and most significant plot-points, but lack so much of the content that make the novels so special. Hermione's S.P.E.W. campaign to free the House Elves is entirely eliminated from the 4th film, and so viewers are unable to see how thickly the theme of societal prejudice runs through the series.

How many critics like this one have bothered to notice that all of the spells and incantations are in Latin? (The school motto, written in Latin, means "Never tickle a sleeping dragon"?) Or that a lot of the main characters have names that pay tribute to many classic works of literature? (Mrs. Norris the cat is possibly named after Mrs. Norris from Mansfield Park, Remus Lupin's name obviously inspired by Roman myth, etc.) Not to mention the traditional Christian symbolism (Phoenix vs. Serpent being the most prominent.)

The reason some of the earlier books seem childish to some is that they are more suitable for younger children than the later books. I can't help but cringe when someone hands a seven year old Harry Potter and the Order of the Phoenix. That said, it is a series that is meant to grow with the reader. As the reader matures, the books do too, but not in any inappropriate sense. The books promote family life, sacrificial love, bravery, redemption, and the pursuit of knowledge.

I pity those who haven't noticed Harry Potter's literary merit. It is a gorgeous series and I highly reccomend it. I'll admit that not everyone will like them, but as for those Rita Skeeters who write it off as simple drivel...I pity them for their ignorance. Very few works of literature, however hyped or over-commercialized, are drivel.
Posted by: Matt Ferchalk, Reading Pennsylvania on 7:50pm Thu 8 Feb 07
I feel sorry for you Ms. Reed. You don't get it. It must be so frustrating to see milliions of people receiving so much joy from something that you will never understand. You must feel like a sad child who wasn't invited to the party. The only thing for you to do is convince yourself that the party wouldn't be any fun anyway. Well I can tell you that the rest of us are having a great time and we really wish you would join us.
Posted by: eileen, USA on 7:51pm Thu 8 Feb 07
I think you'll find that this Rita Skeeter is too high on her horse to SEE what is going on. I would defy her to find a large number of people with un-read HP books in her home. This series has changed what reading is for children. They are not afraid to tackle a 700 page book, at 7 years old! Unheard of prior to these books.

The vocabulary and comprhension needed is not 'low brow'.

Posted by: mika on 7:51pm Thu 8 Feb 07
The Herald ought to be embarassed, publishing such a poorly-researched article. I've read better in the Sun.
Posted by: Ryan W R on 7:52pm Thu 8 Feb 07
When these screw overs like Melanie Reid actually read the books and find an imagination that exceeds their depression and jealously over Jo's accomplishments maybe, just maybe, they will learn how amazing the world of Harry Potter is.
Posted by: Wes on 7:53pm Thu 8 Feb 07
HAHAHAHAHA this woman is a joke! I am not mad at her invalid/ignorant statements; I am just laughing my head off at her stupidity. I must ask her though, is it hard to be this dumb? Oh and by the way moron you can bash the books all you want but the sales are what show the results of the rest of the world's opinions. HAHAHAHA this is classic case of what happens when a brother and sister get together while doing drugs and have a kid...
Posted by: Julie, UK on 7:56pm Thu 8 Feb 07
Your article has been linked to at least one of the HP fansites, Melanie. So you should expect the sky to fall in on your head, and imminently. No one criticises the Blessed Jo and Saint Harry without some fairly heavy, usually personal abuse.

Think of it like criticising Osama Bin Laden, and of what would happen then.

(I disagree with what you said, btw, but defend to the death etc. Just don't tell them where you live.)
Posted by: Ashley, Springfield, MO on 8:00pm Thu 8 Feb 07
It's clear that you haven't even read the books. I'm disappointed in the quality of your article.
Posted by: Sarah, United States on 8:01pm Thu 8 Feb 07
Ah well, the lady's entitled to her opinion. And one of the wonderful things is that I can disagree with her, but still, she can think what she likes.
Posted by: Rachel, Seattle, Washington State, USA on 8:02pm Thu 8 Feb 07