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   Web Issue 3203 July 19 2008   
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Making the grade: why guests should set standard in tourism

On Monday, Elizabeth McMeekin argued that a democratic rating system should be applied in Scotland's service industries. Here are some of your responses:

What a great idea - actually letting the people who matter have a say in grading accommodation providers. For too long, faceless pen pushers in Inverness and Edinburgh have dictated who gets graded at what level, based on such foolishness as trays of sweeties in rooms and whether or not every room has a box of tissues. No consideration is given to whether or not the proprietor shows a genuine enthusiasm when welcoming guests, or whether clients are treated as sheep who can be guiled into parting with more money in a higher-rated establishment, providing that every room has its star-boosting assortment of trinkets and fripperies.

"About to be graded", via e-mail

One of the worst attitudes we encountered with a touring theatre company was a hotel owner telling three of us to switch off the television and go to bed. We refused. The owner phoned the police.

Garry Stewart, Glasgow

The VisitScotland star system is not broken, and gives a really good guarantee of the quality of the accommodation visitors will be sleeping in, or attractions visitors attend. But the Think Tank idea has uncovered an area that we badly need to sort out: the poor attitude of some accommodation providers. It is among the top complaints that VisitScotland receives. The industry has tried to address this through initiatives like the Pride and Passion movement, but although this has had some good results, it is often preaching to the converted.

We already have websites where people who have stayed at accommodation give their views. These can be useful, but remember: unhappy people will complain, and happy people won't say much unless their experience has been exceptionally good.

Some businesses do not engage with anyone, yet are allowed to open their doors with minimal training or qualifications. Some will be exceptionally good - others awful. The latter let down the whole industry. Tourism is composed of thousands of microbusinesses with a few big players. There is an annual churn of change of ownership, and this can add to problems. There is no excuse for poor attitude, though.

David Smythe, chairman, Association of Scotland's Self-Caterers

Great idea - spot on. I suggest registration requires prepaid postcards in each room inviting responses.

If insufficient responses are received or the bad/good report ratio is unsatisfactory, downgrading - or even deregistration - would follow. Names and addresses of those who respond must be verified to avoid misrepresentation, and ample follow-up checks made. Thumbs up or down symbols would be awarded accordingly. This would be a cheap-to-run service which meets a need.

RF Morrison, via e-mail


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Posted by: Yok Finney, Ross-shire on 5:37am Thu 14 Jun 07
Sailors don't spread civilisation, they spread dissipation as Mr Pawlicki sagely noted. Tourism may just spread ignorance. Do we need to have to have places open? Serve anything edible? Perhaps visitos have come seeking a challenge. It used to be when I met a tourist I would buy them a dram. "What was like out at Rockall?" they'd ask. "Rough." "A bit breezy." The Government gave away our grounds then they enforced scrapping our boats. This year I've not even been on the Stornoway ferry.

What other country would be satisfied with a 2 lane goat track north of Dornoch the great galactic hub port of Wick? Which has a good French restuarant. Accommodation may be desired. If you're going by Scotrail take the Moby Dick to read. That'll gie you some guidelines.
Posted by: Stuart Beattie, Roslin, Midlothian. on 10:57am Sat 23 Jun 07
I agree entirely that the Star rating system gives a false impression of quality. Within the Visitor Attraction section (as oppossed to accommodation) the actual attraction my be excellent but if (for all sorts of reasons) enough toilets can't be provided then it receives a low start rating. We suffered from this at Rosslyn Chapel where I was Director for 11 years. I want to see personal reviews grading visits. I don't argue for unfair griping but genuine reviews, bad and good, can help inform management and ensure more care is given to customer service delivery My own site has this opportunity and I see it being more widespread as the visitor moves more to planning their trips using web based decision-making opportunities.
Posted by: Jacqi Elmslie, Inverness on 3:15pm Mon 2 Jul 07
When you have contact with lots of visitors, you realise just how much they appreciate "Quality Assurance" and knowing that accommodation has been assessed for such vital aspects as cleanliness, comfortable beds and good food and service.

The little extras are just icing on the cake and no-one gets a high QA award by providing those if the more important basics aren't there. Having professional unbiased QA advisors goes a long way to keeping the assessments even throughout all the hundreds of accommodation businesses.

I agree that taking into account the visitors' comments should be included as well, so long as they are unsolicited comments but it's worth bearing in mind that one person's 5 Star is another person's 3 Star and that's where Visit Scotlands comes in.
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