The borough's homeless are being offered financial support as part of an emergency initiative to get thousands into their own homes and out of B&Bs.

Under the initiative, called the Sponsored Tenancy Scheme, Croydon Council has said it will pay deposits on privately rented accommodation.

While tenants will still be considered for vacant council housing, they will also be free to look independently for affordable homes in the private sector, inside or outside Croydon.

The council will pay the deposit on any suitable property, with housing staff on hand to provide advice and assistance.

A spokesman said those on the verge of becoming homeless may also qualify.

Croydon's cabinet member for housing, Councillor Tony Newman, said sales and rental prices remain high, increasing pressure on the affordable housing and social housing sectors and forcing many households into long-term bed and breakfast accommodation.

Other local schemes are the Empty Property Strategy, which brings empty private homes back onto the rental market, and Fresh Start, which supports residents if they decide to leave the borough.

He added: "London councils together are having to accommodate over 50,000 households in temporary accommodation at the moment, which is the highest figure ever recorded in the capital."

Anyone interested in signing up should contact Yvonne Murray in the housing advice section on 020 8760 5768, ext.4022.